Reason #1: Bad Timing
If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.
When demand outpaces supply, it’s considered a seller’s market and homes get snapped up quickly. In a buyer’s market, however, there are more homes for sale than active buyers. This can cause homes to sell for less money and to sit on the market for a longer period of time before receiving an offer.
Now What?
In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing. If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent. We can estimate how long a home like yours should take to sell given current market conditions.
Reason #2: Ineffective Marketing
Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.
Take a look at your listing description and photos. A clear description and high-quality photos are crucial. Many buyers use these to decide whether or not to visit your home. Another factor to consider is whether your listing reached the right audience. Some properties require a more robust marketing approach to be found by the most interested buyers.
Now What?
If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach. We employ the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.
Want to learn more? View our complete Property Marketing Plan.
Reason #3: Poor Impression
If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.
Start with your home’s structure and systems. Are there any “red flags” that could’ve scared away buyers, such as large cracks in the foundation or water stains on the ceiling? What about neglected maintenance and repairs? Finally, was your home properly prepped to maximize its appeal? A clean and decluttered space helps buyers more easily picture themselves living in your home.
Now What?
When we take on a new listing, we always walk through it with the homeowner and point out any steps that should be taken to boost its sales potential. In some cases, we will recommend that you utilize staging techniques that are shown to help homes sell faster and for more money. We can help you determine the appropriate budget and effort required to get your home sold.
Reason #4: Price Is Too High
It’s possible your home’s original asking price was set using sales data from before a market shift. But regardless of the economic climate, pricing a home is always tricky because so many factors can impact how much buyers are willing to pay.
Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced. If your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.
Now What?
If you aren’t in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers. And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.
However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs. We can help you determine a realistic asking price given today’s market conditions.
Reason #5: You Hired the Wrong Agent (Or No Agent At All)
If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone. Many sellers whose listings languish until they expire or are withdrawn feel this way.
Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience—and research shows it can actually cost you time and money in the long run.
Now What?
If either of those scenarios sounds familiar, we should talk. By now, you owe yourself more than the status quo when it comes to your real estate representation. Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.
Ready to Make a Move?
Kimkesia Morgan
With over a decade of experience in the real estate industry, Kimkesia Morgan has established herself as a trusted and accomplished professional. Renowned for her unwavering dedication, expert certifications, and unique blend of skills, she has helped countless clients navigate the complexities of buying, selling, and relocating in the real estate market.
Professional Expertise and Certifications
Kimkesia’s credentials are a testament to her commitment to excellence. She holds several prestigious certifications, including:
Pricing Strategy Advisor (PSA): This certification equips her with the skills to effectively analyze market trends, conduct accurate property valuations, and guide clients through pricing strategies to achieve their real estate goals.
Military Relocation Specialist (MRP): As an MRP, Kimkesia excels in understanding and addressing the unique needs of military families and veterans, ensuring smooth relocations and finding homes that align with their requirements.
At Home with Diversity (AHWD): This certification underscores her dedication to fostering inclusivity and equity in real estate, providing her with the tools to work effectively in diverse communities.
Accredited Buyer Representation (ABR): Kimkesia’s ABR designation reflects her specialized knowledge and advocacy for homebuyers, ensuring they receive expert guidance throughout the purchasing process.
A Career Defined by Heart and Hustle
Kimkesia’s brokerage has recognized her for her "heart and hustle"—a phrase that aptly captures her business philosophy. Her clients and colleagues alike praise her for her proactive approach, attention to detail, and commitment to exceeding expectations. Her mindset as a team player has made her a respected figure within her organization, where she is known for her willingness to collaborate and share her expertise.
From Occupational Therapy to Real Estate
Before transitioning into real estate, Kimkesia enjoyed a successful career as an Occupational Therapist (OT). Her roles included:
Rehab Director: Leading rehabilitation programs with a focus on patient outcomes and operational efficiency.
Lead Staff OT: Guiding teams and mentoring fellow therapists to deliver exceptional care.
Clinical Educator: Sharing her knowledge and training future therapists, fostering a culture of learning and professional growth.
These roles honed Kimkesia’s skills in problem-solving, communication, and empathy—qualities that seamlessly transferred to her work in real estate. Her ability to understand her clients' needs, navigate complex situations, and develop tailored solutions sets her apart as a real estate professional.
Blending Skills for Client Success
Kimkesia’s background as an OT gives her a unique perspective in real estate. She understands how physical environments impact well-being and uses this knowledge to help clients find homes that not only meet their functional needs but also enhance their quality of life. Whether working with first-time buyers, growing families, or individuals with specific accessibility needs, Kimkesia brings a thoughtful and client-focused approach to every transaction.
A Trusted Partner in the Real Estate Journey
For Kimkesia, real estate is more than a career—it’s a way to make a meaningful difference in people’s lives. She approaches each transaction with integrity, professionalism, and a genuine desire to help her clients achieve their dreams. Her ability to blend analytical skills with heartfelt service has earned her a loyal client base and a reputation for delivering results.
Outside of her professional life, Kimkesia is an advocate for community engagement and lifelong learning. She enjoys connecting with diverse groups of people and fostering relationships built on trust and mutual respect.
Kimkesia Morgan’s journey from occupational therapy to real estate is a testament to her adaptability, resilience, and passion for helping others. Whether advising on pricing strategies, navigating relocations, or ensuring inclusive practices, she remains a beacon of excellence and compassion in the real estate industry.
The Property Pros Real Estate
Suite 1000
Orlando, FL 32801
United States