Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings
Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative

Distribution

Your home may be marketed on the following platforms:

Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Ongoing

YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Weekly

Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments

Monthly

Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Kimkesia Morgan

Want to List Your House Now?

Kimkesia Morgan

With over a decade of experience in the real estate industry, Kimkesia Morgan has established herself as a trusted and accomplished professional. Renowned for her unwavering dedication, expert certifications, and unique blend of skills, she has helped countless clients navigate the complexities of buying, selling, and relocating in the real estate market.

Professional Expertise and Certifications
Kimkesia’s credentials are a testament to her commitment to excellence. She holds several prestigious certifications, including:

Pricing Strategy Advisor (PSA): This certification equips her with the skills to effectively analyze market trends, conduct accurate property valuations, and guide clients through pricing strategies to achieve their real estate goals.
Military Relocation Specialist (MRP): As an MRP, Kimkesia excels in understanding and addressing the unique needs of military families and veterans, ensuring smooth relocations and finding homes that align with their requirements.
At Home with Diversity (AHWD): This certification underscores her dedication to fostering inclusivity and equity in real estate, providing her with the tools to work effectively in diverse communities.
Accredited Buyer Representation (ABR): Kimkesia’s ABR designation reflects her specialized knowledge and advocacy for homebuyers, ensuring they receive expert guidance throughout the purchasing process.
A Career Defined by Heart and Hustle
Kimkesia’s brokerage has recognized her for her "heart and hustle"—a phrase that aptly captures her business philosophy. Her clients and colleagues alike praise her for her proactive approach, attention to detail, and commitment to exceeding expectations. Her mindset as a team player has made her a respected figure within her organization, where she is known for her willingness to collaborate and share her expertise.

From Occupational Therapy to Real Estate
Before transitioning into real estate, Kimkesia enjoyed a successful career as an Occupational Therapist (OT). Her roles included:

Rehab Director: Leading rehabilitation programs with a focus on patient outcomes and operational efficiency.
Lead Staff OT: Guiding teams and mentoring fellow therapists to deliver exceptional care.
Clinical Educator: Sharing her knowledge and training future therapists, fostering a culture of learning and professional growth.
These roles honed Kimkesia’s skills in problem-solving, communication, and empathy—qualities that seamlessly transferred to her work in real estate. Her ability to understand her clients' needs, navigate complex situations, and develop tailored solutions sets her apart as a real estate professional.

Blending Skills for Client Success
Kimkesia’s background as an OT gives her a unique perspective in real estate. She understands how physical environments impact well-being and uses this knowledge to help clients find homes that not only meet their functional needs but also enhance their quality of life. Whether working with first-time buyers, growing families, or individuals with specific accessibility needs, Kimkesia brings a thoughtful and client-focused approach to every transaction.

A Trusted Partner in the Real Estate Journey
For Kimkesia, real estate is more than a career—it’s a way to make a meaningful difference in people’s lives. She approaches each transaction with integrity, professionalism, and a genuine desire to help her clients achieve their dreams. Her ability to blend analytical skills with heartfelt service has earned her a loyal client base and a reputation for delivering results.

Outside of her professional life, Kimkesia is an advocate for community engagement and lifelong learning. She enjoys connecting with diverse groups of people and fostering relationships built on trust and mutual respect.

Kimkesia Morgan’s journey from occupational therapy to real estate is a testament to her adaptability, resilience, and passion for helping others. Whether advising on pricing strategies, navigating relocations, or ensuring inclusive practices, she remains a beacon of excellence and compassion in the real estate industry.

The Property Pros Real Estate

300 S. Orange Ave.
Suite 1000
Orlando, FL 32801
United States
(407) 608-9238